But some parts of the Spanish press were less impressed.
In Barcelona – whose team had earlier been tipped to sign up Beckham – El Periodico comments: “The show begins. Great fuss about the arrival of Beckham in Madrid”.
The Barcelona-based La Vanguardia has four front-page stories, but no room for Beckham, and neither does Avui – although it does carry another football story – “Kluivert will reveal today whether he will continue at Barcelona on a reduced wage”.
BBC Monitoring, based in Caversham in southern England, selects and translates information from radio, television, press, news agencies and the Internet from 150 countries in more than 70 languages.