It was already nine years since Baleno brand was founded in 1996. Baleno company developed quite fast, its business started from big cities such as Guangzhou, Hong Kong, Beijing, Shanghai,etc.,and then stretched to Taiwan, Wuhan, Changsha, Heilongjiang and other places, there are also branch shops of Baleno company in Singapore and the Middle East area. For market share of strengthening, Baleno group open up license type of operation,which make shop coverage rate and commercial to raise greatly. Baleno adheres to its idea of development: priced relative to value, popularization; the series of its product  take ladies and gentlemen, neutral easy dress as the leading factor. For market share of strengthening, Baleno invite the superstar of king Andy Lau and Faye Wong as the brand spokesman, and open self-operation shop and franchise operation shop rapidly,which let Baleno brand spread all over China’s Mainland and Southeast Asia market, known and admitted by consumer that it is wide.